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~isPartOf:"Journal of international consumer marketing"
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Search: subject:"Brand name"
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Brand
31
Markenartikel
31
Consumer behaviour
29
Konsumentenverhalten
29
Brand image
24
Brand management
24
Markenführung
24
Markenimage
24
Beziehungsmarketing
6
Relationship marketing
6
Designation of origin
5
Herkunftsbezeichnung
5
purchase intention
5
Brand loyalty
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Experiment
3
International marketing
3
Internationales Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Brand attitude
2
Brand name
2
Cluster analysis
2
Clusteranalyse
2
Cultural identity
2
Emerging economies
2
Handelsmarke
2
India
2
Indien
2
Internet marketing
2
Kulturelle Identität
2
Online-Marketing
2
Schwellenländer
2
Store brand
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English
32
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Fazli-Salehi, Reza
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Phau, Ian
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Agnihotri, Arpita
1
Alarcón-del-Amo, María-del-Carmen
1
Arora, Amit
1
Arora, Anshu
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Boyle, Peter J.
1
Branchik, Blaine
1
Burnaz, Sebnem
1
Carvalho, Sergio W.
1
Chao, Paul
1
Chen, Changdong
1
Cooley, Delonia O.
1
Coskun, Merve
1
Costa Hernandez, José Mauro da
1
Elahee, Mohammad Niamat
1
Fetscherin, Marc
1
Ghosh Chowdhury, Tilottama
1
Han, C. M.
1
Hasan, Mehedi
1
Hernandez, José Mauro da Costa
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Ivanov, Sabina
1
Jiang, Ruochen
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Joshi, Himanshu
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Khare, Arpita
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1
Kim, Juyoung
1
Kim, Youn-kyung
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Lee, Sangwon
1
Lee, Wai Jin
1
Lin, Shengdong
1
Liu, Feng
1
Llonch-Andreu, Joan
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Journal of international consumer marketing
The journal of brand management : an international journal
283
Journal of business research : JBR
266
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
SpringerLink / Bücher
69
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
44
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Marketing intelligence & planning
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of strategic marketing
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
32
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1
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32
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date (oldest first)
1
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
2
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
3
Does
brand
name
matter in alleviating ethnocentrism? : the interplay of brand origin and
brand
name
in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
4
Does the use of foreign languages in different types of products lead to different consumer perception?
Yener, Dursun
;
Taşçıoğlu, Mertcan
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10012607774
Saved in:
5
Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
Saved in:
6
How relationship quality drives knowledge sharing on Facebook brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
7
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
8
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
9
Translating brand names effectively : brand attitude reversal and perceived
brand
name
translation relevance in an emerging market
Chao, Paul
;
Lin, Shengdong
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011709305
Saved in:
10
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
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