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~isPartOf:"Journal of international consumer marketing"
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Journal of international consumer marketing
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7
Journal of business research : JBR
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3
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2
The journal of brand management : an international journal
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Handel und Internationales Marketing Retailing and International Marketing
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subject:"globales"
(37 results)
1
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
2
Twenty years of research in brand
globalness
/localness : a systematic literature review and future research agenda
Kashif, Muhammad
;
Udunuwara, Maduka
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012483609
Saved in:
3
The impact of perceived brand
globalness
on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
4
The interplay between brand
globalness
and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
5
Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity
Punyatoya, Plavini
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009761420
Saved in:
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