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~isPartOf:"Journal of international consumer marketing"
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Journal of international consumer marketing
International journal of advertising : the review of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Asia Pacific journal of marketing and logistics
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Corporate Communications: An International Journal
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DLSU business & economics review
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Asian Social Science
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
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International journal of innovation & sustainable development : IJISD
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International journal of internet marketing and advertising : IJIMA
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International journal of public sector performance management
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Message framing and collectivistic appeal in
green
advertising
: a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
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2
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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