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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
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Journal of international food & agribusiness marketing : JIFAM
Journal of business research : JBR
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The journal of product & brand management
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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An exploratory study of brand success : evidence from the food industry
St. Davčik, Nebojša
;
Rundquist, Jonas
- In:
Journal of international food & agribusiness marketing …
24
(
2012
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10009522289
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