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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Andriopoulos, Constantine"
~subject:"Cultural identity"
~subject:"Ursprungsregeln"
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Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
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