//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~person:"Mills, Adam J."
~subject:"Cultural identity"
~subject:"Ursprungsregeln"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Ursprungsregeln
Brand
1
Brand image
1
Brand management
1
Brand origin
1
Consumer behaviour
1
Designation of origin
1
Herkunftsbezeichnung
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Rules of origin
1
brand stories
1
country-of-origin
1
product packaging
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mills, Adam J.
Diamantopoulos, Adamantios
2
Andriopoulos, Constantine
1
Azzari, Vitor
1
Balabanis, George
1
Christodoulides, Paul
1
Du, Yunzhou
1
Fong, Cher Min
1
Gotsi, Manto
1
Guissoni, Leandro Angotti
1
Herz, Marc
1
Herz, Marc Florian
1
John, Joby
1
Kvasova, Olga
1
Lee, Chun-ling
1
Leonidou, Leonidas C.
1
Lopez, Carmen
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Tokar, Sergii
1
Zambaldi, Felipe
1
more ...
less ...
Published in...
All
Journal of international marketing
Journal of strategic marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->