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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"China"
~subject:"Transnational corporation"
~subject:"Ursprungsregeln"
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China
Transnational corporation
Ursprungsregeln
Designation of origin
24
Herkunftsbezeichnung
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Consumer behaviour
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Brand image
18
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2
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Fong, Cher Min
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Gotsi, Manto
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Journal of international marketing
Journal of strategic marketing
Journal of international consumer marketing
19
International marketing review
18
Journal of business research : JBR
15
Journal of global marketing
14
Asia Pacific journal of marketing and logistics
13
International business review : the official journal of the European International Business Academy
10
Journal of travel and tourism marketing
9
The journal of brand management : an international journal
9
Journal of retailing and consumer services
6
Journal of world trade : law, economic policy, public policy
6
The international journal of human resource management
5
Australasian marketing journal
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IDE discussion papers
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International journal of emerging markets
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing intelligence & planning
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The journal of consumer marketing
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Asia Pacific business review
3
Canadian journal of agricultural economics : CJAE
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Frontiers of business research in China : selected publications from Chinese universities
3
International business and economics research journal
3
International journal of consumer studies
3
International journal of retail & distribution management
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Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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NBER working paper series
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RIETI discussion paper series
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The journal of product & brand management
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World trade review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Agricultural economics : the journal of the International Association of Agricultural Economists
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Brand management in emerging markets : theories and practice
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CESifo Working Paper
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Country of origin effect : looking back and moving forward
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ECONIS (ZBW)
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1
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
5
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
6
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
7
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
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