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~isPartOf:"Journal of international marketing"
~isPartOf:"Management for Professionals"
~person:"Chen, Qimei"
~subject:"Markenführung"
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Markenführung
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Chen, Qimei
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Journal of international marketing
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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