//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
~person:"Balabanis, George"
~person:"Lee, Sangwon"
~subject:"Brand management"
~subject:"Manufacturing industries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herkunftsbezeichnung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Manufacturing industries
Brand image
3
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Markenimage
3
Brand
2
Markenartikel
2
Markenführung
2
Multinationales Unternehmen
1
National culture
1
Nationalkultur
1
Rules of origin
1
Transnational corporation
1
Ursprungsregeln
1
cosmopolitanism
1
country-of-origin effects
1
ethnocentrism
1
global/local identity
1
xenocentrism
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Balabanis, George
Lee, Sangwon
Diamantopoulos, Adamantios
2
Alden, Dana
1
Allman, Helena F.
1
Azzari, Vitor
1
Chen, Jie
1
Chen, Qimei
1
Fenik, Anton P.
1
Guissoni, Leandro Angotti
1
Guzman, Francisco
1
Herz, Marc Florian
1
Hewett, Kelly
1
Hu, Miao
1
Krishnan, Vijaykumar
1
Magnusson, Peter
1
Morgan, Felicia N.
1
Paswan, Audesh K.
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Westjohn, Stanford A.
1
Zambaldi, Felipe
1
Zdravkovic, Srdan
1
more ...
less ...
Published in...
All
Journal of international marketing
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
International marketing review
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
2
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->