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~isPartOf:"Journal of international marketing"
~person:"Strizhakova, Yuliya"
~subject:"Consumer behaviour"
~subject:"Ethnische Identität"
~subject:"Macroeconomic performance"
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
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