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~isPartOf:"Journal of international marketing"
~person:"Swoboda, Bernhard"
~subject:"Konsumentenverhalten"
~subject:"Transnational corporation"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Transnational corporation
Öffentlichkeitsarbeit
Brand management
2
Consumer behaviour
2
Corporate reputation
2
Firmenimage
2
Markenführung
2
Auslandsinvestition
1
Ausländisch
1
China
1
Einzelhandel
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Foreign
1
Foreign investment
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Globalisierung
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Globalization
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India
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Indien
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Japan
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Multinationales Unternehmen
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Retail trade
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USA
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United States
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corporate brands
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ethnocentrism
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foreignness
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offered value
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perceived brand globalness
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Swoboda, Bernhard
Douglas, Susan P.
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Eisingerich, Andreas B
1
Heinberg, Martin
1
Hirschmann, Johannes
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Huang, Xuan
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Liu, Yeyi
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Nijssen, E. J.
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Pennemann, Karin
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Taube, Markus
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Journal of international marketing
European retail research
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Journal of retailing
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ECONIS (ZBW)
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Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
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2
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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