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~isPartOf:"Journal of international marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
~subject:"Service industry"
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Cross-national collaboration of marketing personnel within a multinational : leveraging
customer
participation
for new product advantage
Griffith, David A.
;
Lee, Hannah S.
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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