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Joachimsthaler, Erich A.
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Kumar, V.
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Journal of international marketing
Harvard business review : HBR
3
Journal of Consumer Research
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Journal of marketing research : JMR
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Long range planning : LRP ; international journal of strategic management
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Business strategy review
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California management review : CMR
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Decision sciences : DS
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European Journal of Operational Research
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Handbuch Markenführung ; Bd. 1
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Harvard-Business-Manager : das Wissen der Besten
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International marketing ; Vol. V
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Journal of advertising research
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Marketing management : a quarterly business management publication of the American Marketing Association
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The evolution of brands : from signals of quality to storehouses of trust
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Virale Kommunikation : Möglichkeiten und Grenzen des prozessanstoßenden Marketings
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Werbern & verkaufen
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An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
Kumar, V.
;
Stam, Antonie
;
Joachimsthaler, Erich A.
- In:
Journal of international marketing
2
(
1994
)
1
,
pp. 29-52
Persistent link: https://www.econbiz.de/10007255382
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