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Behavioral implications of international social media advertising : an investigation of intervening and contingency factors
Johnston, Wesley J.
;
Khalil, Shadab
;
Le, Angelina Nhat Hanh
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 43-61
Persistent link: https://www.econbiz.de/10011879488
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