//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Globalness"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
perceived brand globalness
7
Brand image
5
Markenimage
5
International marketing
3
Internationales Marketing
3
Cultural identity
2
Globalisierung
2
Globalization
2
Kulturelle Identität
2
Multinationales Unternehmen
2
Transnational corporation
2
perceived brand localness
2
Auslandsinvestition
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Confidence
1
Corporate reputation
1
Designation of origin
1
Emerging economies
1
Firmenimage
1
Foreign investment
1
Herkunftsbezeichnung
1
India
1
Indien
1
Japan
1
Markenartikel
1
National culture
1
Nationalkultur
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Schwellenländer
1
USA
1
United States
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Alden, Dana
1
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Batra, Rajeev
1
Chen, Jie
1
Chen, Qimei
1
Davvetas, Vasileios
1
Diamantopoulos, Adamantios
1
Eisend, Martin
1
Fastoso, Fernando
1
Guo, Xiaoling
1
Heinberg, Martin
1
Hirschmann, Johannes
1
Hu, Miao
1
Liu, Hao
1
Mandler, Timo
1
Peng, Siqing
1
Schoefer, Klaus
1
Steenkamp, Jan-Benedict E. M.
1
Swoboda, Bernhard
1
Tzemou, Efstathia
1
Xie, Yi
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Journal of international marketing
Journal of business research : JBR
6
Journal of international consumer marketing
5
International marketing review
4
Journal of global marketing
3
Asia Pacific business review
2
The journal of brand management : an international journal
2
American journal of business
1
Cross cultural & strategic management
1
ECONOMIA E POLITICA INDUSTRIALE
1
Handel und Internationales Marketing Retailing and International Marketing
1
International Business Review
1
International business review : the official journal of the European International Business Academy
1
International journal of business excellence
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
MPRA Paper
1
Management decision
1
Marketing : ZFP ; journal of research and management
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
Working Paper / Departament d'Empresa, Facultat d'Economia i Empresa
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
Did you mean
:
subject:"globales"
(154 results)
1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand
globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Perceived brand
globalness
/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
Saved in:
3
On the interplay between consumer dispositions and perceived brand
globalness
: alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
4
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
5
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
6
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
Saved in:
7
An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi
;
Batra, Rajeev
;
Peng, Siqing
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->