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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~person:"Cowley, Scott"
~subject:"Brand image"
~subject:"Virales Marketing"
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Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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