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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing communications"
~subject:"Online-Handel"
~subject:"Werbung"
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Online-Handel
Werbung
Internet marketing
190
Online-Marketing
190
Consumer behaviour
124
Konsumentenverhalten
124
Social Web
98
Social web
98
Advertising effects
67
Werbewirkung
67
Viral marketing
49
Virales Marketing
49
Advertising
48
Brand management
41
Markenführung
41
social media
39
Online retailing
33
Beziehungsmarketing
28
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24
Electronic Commerce
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Markenimage
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Marketingmanagement
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10
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advertising
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76
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Bellman, Steven
3
Varan, Duane
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Drennan, Judy
2
Kareklas, Ioannis
2
Kelly, Louise
2
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Kim, Soojung
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Lee, Joonghwa
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Agrawal, Shivani
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1
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1
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Journal of internet commerce
Journal of marketing communications
Journal of business research : JBR
111
Journal of retailing and consumer services
87
International journal of advertising : the review of marketing communications
84
International journal of internet marketing and advertising : IJIMA
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of management information systems : JMIS
37
Journal of promotion management : innovations in planning and applied research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of electronic marketing and retailing : IJEMR
32
International journal of hospitality management
31
Electronic commerce research
30
Journal of advertising research
28
Technological forecasting & social change : an international journal
24
Journal of promotion management : JPM
23
Journal of marketing
22
Journal of marketing research : JMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of electronic commerce research : JECR
21
Journal of marketing research
21
International journal of electronic commerce : IJEC
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of retailing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Cogent business & management
18
European journal of operational research : EJOR
18
Journal of hospitality marketing & management
18
International journal of technology marketing : IJTMkt
17
Tourism management : research, policies, practice
17
Electronic commerce research and applications
16
International journal of business information systems : IJBIS
16
Journal of international consumer marketing
15
Marketing letters : a journal of research in marketing
15
Psychology & marketing
15
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ECONIS (ZBW)
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71
Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
72
An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon
;
Shin, Sohyoun
;
Pascal, Vincent
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
Saved in:
73
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
74
Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Saved in:
75
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
76
Web aesthetics effects on user decisions : impact of exposure length on website quality perceptions and buying intentions
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 76-105
Persistent link: https://www.econbiz.de/10010248483
Saved in:
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