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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"social media"
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Search: subject_exact:"Mundpropaganda"
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social media
Viral marketing
67
Virales Marketing
67
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social Web
30
Social web
30
Online retailing
15
Online-Handel
15
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
11
Werbewirkung
11
E-commerce
10
Electronic Commerce
10
Brand image
9
Confidence
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Markenimage
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Vertrauen
9
Advertising
8
Werbung
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Customer satisfaction
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Kundenzufriedenheit
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Emotion
5
Facebook
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USA
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United States
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purchase intention
5
word-of-mouth
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Bibliometrics
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Bibliometrie
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Bagaas, Ingrid K.
1
Becerra, Enrique
1
Carneiro, Teresa Cristina Janes
1
Chung, Jin-young
1
Dalakas, Vassilis
1
Dangi, Hamendra Kumar
1
Dholakia, Ruby R.
1
Dhun
1
Duan, Jingyi
1
Eells, Danielle
1
Kantamaa, Eveliina
1
Kim, Yeong Gug
1
Korgaonkar, Pradeep
1
Londoño, Juan Carlos
1
Loureiro, Sandra Maria Correia
1
Mein, Xiang Ying
1
Mero, Joel
1
Nery, Maria Martins Rebouças
1
Relling, Erling K. L.
1
Sarmento, Eduardo Moraes
1
Sincorá, Larissa Alves
1
Stewart, Kristin
1
Vanninen, Heini
1
Verma, Sanjeev
1
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
The international review of retail, distribution and consumer research
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing communications
14
Information systems research : ISR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of hospitality marketing & management
7
Journal of management information systems : JMIS
6
International journal of advertising : the review of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Psychology & marketing
5
Discussion paper
4
International journal of business information systems : IJBIS
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of technology marketing : IJTMkt
4
Journal of marketing
4
Journal of marketing research
4
Journal of travel and tourism marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Health marketing quarterly
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of information systems and change management : IJISCM
3
International journal of market research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of organizational computing and electronic commerce
3
CESifo working papers
2
Global business review
2
International journal of management practice : IJMP
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing and consumer behaviour in emerging markets
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
Journal of public policy & marketing
2
Management dynamics in the knowledge economy
2
The service industries journal
2
Administrative Sciences : open access journal
1
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ECONIS (ZBW)
10
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date (oldest first)
1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
5
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
8
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
9
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
10
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
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