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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Chattaraman, Veena"
~source:"econis"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Chattaraman, Veena
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Journal of internet commerce
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Springer eBook Collection / Business and Economics
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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