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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~isPartOf:"Services marketing quarterly"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Customer satisfaction
E-commerce
Consumer behaviour
966
Konsumentenverhalten
966
Beziehungsmarketing
155
Relationship marketing
155
Kundenzufriedenheit
129
Markenimage
128
Online retailing
126
Online-Handel
126
Brand management
125
Markenführung
125
Dienstleistungsqualität
111
Service quality
111
Social Web
91
Social web
91
USA
91
United States
91
Internet marketing
80
Online-Marketing
80
Electronic Commerce
77
Brand
76
Markenartikel
76
Emotion
75
Advertising effects
72
Werbewirkung
72
Viral marketing
66
Virales Marketing
66
Personality psychology
60
Persönlichkeitspsychologie
60
Confidence
59
Vertrauen
59
Experiment
53
Einzelhandel
52
Retail trade
52
Advertising
48
Werbung
48
Innovation adoption
40
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40
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22
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Article
301
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303
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2
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1
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303
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Yi, Youjae
5
Woodside, Arch G.
4
Albrecht, Carmen-Maria
3
Darley, William K.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Quach, Sara
3
Sung, Yongjun
3
Thaichon, Park
3
Aiken, K. Damon
2
Arnold, Mark J.
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Choi, Beom Joon
2
Farhat, Kashif
2
Gamliel, Eyal
2
Gilboa, Shaked
2
Gong, Taeshik
2
Herstein, Ram
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Leisen Pollack, Birgit
2
Luna-Nevarez, Cuauhtemoc
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Melancon, Joanna Phillips
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Park, Min Sook
2
Penz, Elfriede
2
Prentice, Catherine
2
Raimondo, Maria Antonietta
2
Shin, Hyunju
2
Shukla, Paurav
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
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Journal of internet commerce
Psychology & marketing
Services marketing quarterly
Journal of retailing and consumer services
622
Journal of business research : JBR
559
The journal of product & brand management
250
International journal of hospitality management
247
The journal of brand management : an international journal
218
Asia Pacific journal of marketing and logistics
146
Cogent business & management
129
Journal of travel and tourism marketing
122
The journal of services marketing
116
Journal of hospitality marketing & management
114
European journal of marketing : EJM
108
International journal of contemporary hospitality management
99
Journal of strategic marketing
91
Journal of international consumer marketing
89
Tourism management : research, policies, practice
87
Journal of marketing communications
85
International journal of consumer studies
83
International journal of electronic marketing and retailing : IJEMR
80
Marketing intelligence & planning
79
Journal of the Academy of Marketing Science
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
International journal of retail & distribution management
72
Journal of global marketing
72
The international review of retail, distribution and consumer research
72
International journal of internet marketing and advertising : IJIMA
71
The service industries journal
71
Journal of fashion marketing and management
70
Journal of marketing
69
The journal of consumer marketing
69
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Electronic commerce research
65
Journal of Islamic marketing
64
Journal of retailing
63
Marketing letters : a journal of research in marketing
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
57
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ECONIS (ZBW)
303
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303
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
5
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
10
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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