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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"E-commerce"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Customer satisfaction
E-commerce
Markenartikel
Consumer behaviour
826
Konsumentenverhalten
826
Online retailing
119
Online-Handel
119
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
104
Relationship marketing
104
Social Web
82
Social web
82
Internet marketing
73
Online-Marketing
73
USA
73
United States
73
Electronic Commerce
72
Kundenzufriedenheit
71
Brand
70
Advertising effects
69
Werbewirkung
69
Emotion
61
Viral marketing
56
Virales Marketing
56
Personality psychology
54
Persönlichkeitspsychologie
54
Confidence
49
Vertrauen
49
Experiment
48
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
43
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
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258
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2
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258
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Woodside, Arch G.
5
Yi, Youjae
5
Sung, Yongjun
4
Albrecht, Carmen-Maria
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Darley, William K.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Park, Min Sook
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Rauschnabel, Philipp A.
2
Roper, Stuart
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
Toung, Chung-Lin
2
Voss, Kevin E.
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Acikgoz, Fulya
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
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Journal of internet commerce
Psychology & marketing
Journal of retailing and consumer services
676
Journal of business research : JBR
587
The journal of product & brand management
280
The journal of brand management : an international journal
268
International journal of hospitality management
250
Asia Pacific journal of marketing and logistics
150
Cogent business & management
126
Journal of travel and tourism marketing
122
European journal of marketing : EJM
118
The journal of services marketing
118
Journal of hospitality marketing & management
114
International journal of contemporary hospitality management
102
Journal of international consumer marketing
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Tourism management : research, policies, practice
86
Journal of marketing communications
85
International journal of consumer studies
84
International journal of electronic marketing and retailing : IJEMR
84
Journal of fashion marketing and management
83
Marketing intelligence & planning
81
International journal of retail & distribution management
78
Journal of the Academy of Marketing Science
78
Journal of strategic marketing
77
The journal of consumer marketing
77
Journal of global marketing
75
The international review of retail, distribution and consumer research
75
Journal of marketing
74
Marketing letters : a journal of research in marketing
74
International journal of internet marketing and advertising : IJIMA
73
Journal of retailing
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
The service industries journal
70
Journal of consumer research : JCR ; an interdisciplinary bimonthly
67
Services marketing quarterly
67
Electronic commerce research
66
Journal of Islamic marketing
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
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ECONIS (ZBW)
258
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258
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1
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
9
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
10
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
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