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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Customer satisfaction"
~subject:"E-commerce"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Customer satisfaction
E-commerce
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
121
Online-Handel
121
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
106
Relationship marketing
106
Social Web
86
Social web
86
Internet marketing
77
Online-Marketing
77
Electronic Commerce
74
USA
73
United States
73
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Vertrauen
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
43
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
Innovationsakzeptanz
36
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21
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Article
233
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2
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2
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English
235
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Yi, Youjae
5
Woodside, Arch G.
4
Albrecht, Carmen-Maria
3
Darley, William K.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sung, Yongjun
3
Aiken, K. Damon
2
Arnold, Mark J.
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Park, Min Sook
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Suh, Jung-chae
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Acikgoz, Fulya
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
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Journal of internet commerce
Psychology & marketing
Journal of retailing and consumer services
622
Journal of business research : JBR
559
The journal of product & brand management
250
International journal of hospitality management
247
The journal of brand management : an international journal
218
Asia Pacific journal of marketing and logistics
146
Cogent business & management
129
Journal of travel and tourism marketing
122
The journal of services marketing
116
Journal of hospitality marketing & management
114
European journal of marketing : EJM
108
International journal of contemporary hospitality management
99
Journal of international consumer marketing
89
Journal of strategic marketing
88
Tourism management : research, policies, practice
85
International journal of consumer studies
83
Journal of marketing communications
82
International journal of electronic marketing and retailing : IJEMR
80
Marketing intelligence & planning
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
International journal of retail & distribution management
72
The international review of retail, distribution and consumer research
72
International journal of internet marketing and advertising : IJIMA
71
Journal of global marketing
71
Journal of the Academy of Marketing Science
71
The service industries journal
71
Journal of fashion marketing and management
70
Journal of marketing
69
The journal of consumer marketing
69
Services marketing quarterly
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Electronic commerce research
65
Journal of Islamic marketing
64
Marketing letters : a journal of research in marketing
64
Journal of retailing
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
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ECONIS (ZBW)
235
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235
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1
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
8
The impact of service robots on customer satisfaction online ratings : the moderating effects of rapport and contextual review factors
Borghi, Matteo
;
Mariani, Marcello M.
;
Vega, Rodrigo P.
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2355-2369
Persistent link: https://www.econbiz.de/10014432406
Saved in:
9
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
10
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
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