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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
E-commerce
Einzelhandel
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
123
Online-Handel
123
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
104
Relationship marketing
104
Social Web
86
Social web
86
Internet marketing
76
Online-Marketing
76
Electronic Commerce
74
USA
73
United States
73
Customer satisfaction
71
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Vertrauen
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
Innovationsakzeptanz
36
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Undetermined
119
Free
18
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Article
217
Book / Working Paper
3
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Article in journal
Article
Handbuch
Aufsatz in Zeitschrift
220
Collection of articles of several authors
3
Sammelwerk
3
Language
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English
220
Author
All
Albrecht, Carmen-Maria
3
Darley, William K.
3
Grewal, Dhruv
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Yi, Youjae
3
Aiken, K. Damon
2
Al-Nabhani, Khalid
2
Arnold, Mark J.
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
McLean, Graeme J.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Penz, Elfriede
2
Puccinelli, Nancy M.
2
Raimondo, Maria Antonietta
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Abdullah, A. B. M.
1
Acikgoz, Fulya
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
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Published in...
All
Journal of internet commerce
Psychology & marketing
Journal of retailing and consumer services
743
Journal of business research : JBR
518
The journal of product & brand management
249
The journal of brand management : an international journal
222
Journal of retailing
147
International journal of retail & distribution management
141
The international review of retail, distribution and consumer research
141
Asia Pacific journal of marketing and logistics
125
European journal of marketing : EJM
102
Journal of international consumer marketing
89
Journal of marketing communications
84
International journal of consumer studies
83
International journal of hospitality management
83
International journal of retail and distribution management
83
Cogent business & management
79
Marketing intelligence & planning
79
International journal of electronic marketing and retailing : IJEMR
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
The journal of consumer marketing
76
Journal of fashion marketing and management
74
Journal of strategic marketing
74
Journal of the Academy of Marketing Science
73
Journal of marketing
71
International journal of internet marketing and advertising : IJIMA
68
Journal of global marketing
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Electronic commerce research
60
International marketing review
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Journal of travel and tourism marketing
56
Marketing letters : a journal of research in marketing
56
Journal of promotion management : innovations in planning and applied research
55
Management science : journal of the Institute for Operations Research and the Management Sciences
54
Journal of Islamic marketing
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
220
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1
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10
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220
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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