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~isPartOf:"Journal of internet commerce"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
E-commerce
Consumer behaviour
835
Konsumentenverhalten
835
Online retailing
121
Online-Handel
121
Markenimage
113
Brand management
109
Markenführung
109
Beziehungsmarketing
106
Relationship marketing
106
Social Web
86
Social web
86
Internet marketing
77
Online-Marketing
77
Electronic Commerce
74
USA
73
United States
73
Customer satisfaction
71
Kundenzufriedenheit
71
Brand
70
Markenartikel
70
Advertising effects
69
Werbewirkung
69
Emotion
62
Viral marketing
57
Virales Marketing
57
Personality psychology
55
Persönlichkeitspsychologie
55
Confidence
50
Vertrauen
50
Experiment
49
Dienstleistungsqualität
46
Service quality
46
Einzelhandel
43
Retail trade
43
Advertising
42
Werbung
42
Innovation adoption
36
Innovationsakzeptanz
36
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186
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187
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187
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Albrecht, Carmen-Maria
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Bauer, Brittney C.
2
Cheng, Li-Keng
2
Farhat, Kashif
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Luna-Nevarez, Cuauhtemoc
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Mokhtar, Sany Sanuri Mohd
2
Penz, Elfriede
2
Raimondo, Maria Antonietta
2
Sipior, Janice C.
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Ward, Burke T.
2
Yi, Youjae
2
Abdullah, A. B. M.
1
Acikgoz, Fulya
1
Adam, Avshalom M.
1
Aderet, Avshalom
1
Aeron, Prageet
1
Ahmad, Asad
1
Ahuja, Vandana
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alagarsamy, Subburaj
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Algharabat, Raed Salah
1
Alguezaui, Salma
1
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Journal of internet commerce
Psychology & marketing
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of product & brand management
244
The journal of brand management : an international journal
217
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Journal of marketing communications
77
Cogent business & management
69
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Journal of global marketing
60
Journal of strategic marketing
59
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
48
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
Journal of marketing management : MM
39
International journal of advertising : the review of marketing communications
38
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ECONIS (ZBW)
187
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181
Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.
;
Stafford, Marla Royne
;
Stafford, …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
Saved in:
182
Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy
;
Bone, Paula Fitzgerald
;
Kozup, John
; …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
Saved in:
183
Sensory enabling technology acceptance model (SE-TAM) : a multiple-group structural model comparison
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Psychology & marketing
25
(
2008
)
9
,
pp. 901-922
Persistent link: https://www.econbiz.de/10003750007
Saved in:
184
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
185
Innovative e-commerce site design : a conceptual model to match consumer MBTI dimensions to website design
Cunningham, David
;
Thach, Liz
;
Thompson, Karen
- In:
Journal of internet commerce
6
(
2007
)
3
,
pp. 1-27
Persistent link: https://www.econbiz.de/10003551230
Saved in:
186
Do ethics matter to e-consumers?
Adam, Avshalom M.
;
Aderet, Avshalom
;
Sadeh, Arik
- In:
Journal of internet commerce
6
(
2007
)
2
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003542080
Saved in:
187
Dimensions of Internet Commerce Trust
Aiken, K. Damon
;
Mackoy, Robert
;
Liu, Ben Shaw-ching
; …
- In:
Journal of internet commerce
6
(
2007
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10003758734
Saved in:
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