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~isPartOf:"Journal of internet commerce"
~isPartOf:"Springer eBook Collection"
~person:"Zúñiga, Miguel Ángel"
~subject:"Entwicklungsländer"
~subject:"Impact assessment"
~subject:"Social Web"
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Entwicklungsländer
Impact assessment
Social Web
Internet marketing
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Online-Marketing
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Advertising effects
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Beziehungsmarketing
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Cognition
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customer orientation vs. sales orientation
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expertise
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firm-generated content
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frontstage vs. backstage
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gender
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Zúñiga, Miguel Ángel
Martínez-López, Francisco J.
5
Adeola, Ogechi
3
Hinson, Robert
3
Lepkowska-White, Elzbieta
3
Aslam, Wajeeha
2
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Pan, Yating
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Parks-Yancy, Rochelle
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Torres, Ivonne M.
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Zarei, Azim
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Aarts, Emile H. L.
1
Abdul-Hamid, Ibn Kailan
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Abu-Salih, Bilal
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Journal of internet commerce
Springer eBook Collection
Journal of consumer marketing
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ECONIS (ZBW)
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Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
2
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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