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~isPartOf:"Journal of internet commerce"
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Journal of internet commerce
The international review of retail, distribution and consumer research
International journal of advertising : the review of marketing communications
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Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the quarterly review of marketing communications
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Electronic word of mouth as a promotional technique : new insights from social media
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Journal of business ethics : JOBE
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Beck-Wirtschaftsberater im dtv
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Bridging the gap between advertising academia and practice
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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