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~isPartOf:"Journal of internet commerce"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Social web"
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Search: subject_exact:"Mundpropaganda"
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Social web
Viral marketing
41
Virales Marketing
41
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
21
Online-Marketing
21
Social Web
15
Online retailing
13
Online-Handel
13
Confidence
9
Vertrauen
9
Beziehungsmarketing
8
E-commerce
8
Electronic Commerce
8
Relationship marketing
8
social media
7
Brand image
5
Brand management
5
Customer satisfaction
5
Kundenzufriedenheit
5
Markenführung
5
Markenimage
5
Credibility
4
Emotion
4
Glaubwürdigkeit
4
Personalisierung
4
Personalization
4
USA
4
United States
4
Website
4
trust
4
Bibliometrics
3
Bibliometrie
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Cognition
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Dienstleistungsqualität
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Facebook
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Bagaas, Ingrid K.
1
Carneiro, Teresa Cristina Janes
1
Chung, Jin-young
1
Cowley, Scott
1
Cruz, Poliano Bastos da
1
Dangi, Hamendra Kumar
1
Dholakia, Ruby R.
1
Dhun
1
Duan, Jingyi
1
Islam, Jamid Ul
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Jaipaul-O'Garro, Rhonda
1
Kantamaa, Eveliina
1
Keipi, Teo
1
Kelley, Brett
1
Kim, Yeong Gug
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Koivula, Aki
1
Kong, Sue
1
Korgaonkar, Pradeep
1
MacMillan, Amy
1
Mainardes, Emerson Wagner
1
Mehdikhani, Rasoul
1
Mein, Xiang Ying
1
Mero, Joel
1
Mumuni, Alhassan G.
1
Nery, Maria Martins Rebouças
1
O'Reilly, Kelley
1
Pacheco, Barney G.
1
Petrescu, Maria
1
Qin, Li
1
Rahman, Zillur
1
Raposo Junior, Antonio Eliezer
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Relling, Erling K. L.
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Räsänen, Pekka
1
Sincorá, Larissa Alves
1
Taraz, Roghayeh
1
Valmohammadi, Changiz
1
Vanninen, Heini
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Journal of internet commerce
The international review of retail, distribution and consumer research
Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
15
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
4
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
5
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
6
Online information seeking patterns and social inequality in a digital economy
Räsänen, Pekka
;
Koivula, Aki
;
Keipi, Teo
- In:
The international review of retail, distribution and …
31
(
2021
)
2
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012485075
Saved in:
7
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
8
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
9
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
10
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
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