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~isPartOf:"Journal of internet commerce"
~person:"Akar, Erkan"
~person:"Canduela, Jesus"
~person:"Pan, Yating"
~subject:"Social Web"
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Social Web
Social web
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Internet marketing
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Online-Marketing
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Consumer behaviour
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bloggers
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customer orientation vs. sales orientation
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expertise
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firm-generated content
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gender
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Akar, Erkan
Canduela, Jesus
Pan, Yating
Lepkowska-White, Elzbieta
3
Aslam, Wajeeha
2
Baldus, Brian J.
2
Connolly, Regina
2
Farhat, Kashif
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Islam, Jamid Ul
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Mokhtar, Sany Sanuri Mohd
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Constantinides, Efthymios
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Journal of internet commerce
Journal of travel and tourism marketing
1
Organizations and social networking : utilizing social media to engage consumers
1
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ECONIS (ZBW)
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Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
3
Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Journal of internet commerce
18
(
2019
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
Saved in:
4
An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan
;
Topçu, Birol
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
Saved in:
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