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~isPartOf:"Journal of internet commerce"
~person:"Alavi, Shirin"
~subject:"Mobile Anwendung"
~subject:"Social network"
~subject:"task-directed versus experiential online behavior"
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task-directed versus experiential online behavior
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Alavi, Shirin
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ECONIS (ZBW)
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The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
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2
An empirical segmentation of users of mobile banking apps
Alavi, Shirin
;
Ahuja, Vandana
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 390-407
Persistent link: https://www.econbiz.de/10011636562
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