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~isPartOf:"Journal of internet commerce"
~person:"Chen, Chih-ping"
~subject:"Brand image"
~subject:"Social network"
~subject:"Virales Marketing"
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Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
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