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~isPartOf:"Journal of internet commerce"
~person:"Duan, Jingyi"
~subject:"Brand image"
~subject:"Virales Marketing"
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How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
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