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~isPartOf:"Journal of internet commerce"
~person:"Jaipaul-O'Garro, Rhonda"
~subject:"Brand image"
~subject:"Social network"
~subject:"Virales Marketing"
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Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
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