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~isPartOf:"Journal of internet commerce"
~person:"Korgaonkar, Pradeep"
~subject:"Advertising effects"
~subject:"SNS"
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Journal of internet commerce
Journal of promotion management : innovations in planning and applied research
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
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