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~isPartOf:"Journal of internet commerce"
~person:"Mehdikhani, Rasoul"
~subject:"Brand image"
~subject:"Virales Marketing"
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The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
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