//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of internet commerce"
~person:"Ramos de Luna, Iviane"
~subject:"Brand image"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social web"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Virales Marketing
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Hedonic brands
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
lurking engagement
1
posting engagement
1
social media-based brand communities
1
utilitarian brands
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ramos de Luna, Iviane
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Barakat, Karine Aoun
1
Carneiro, Teresa Cristina Janes
1
Chen, Chih-ping
1
Chung, Jin-young
1
Cowley, Scott
1
Dabbous, Amal
1
Dangi, Hamendra Kumar
1
Dholakia, Ruby R.
1
Dhun
1
Duan, Jingyi
1
Ferreira, Caitlin
1
Gaur, Sanjaya Singh
1
Herjanto, Halimin
1
Islam, Jamid Ul
1
Jaipaul-O'Garro, Rhonda
1
Kantamaa, Eveliina
1
Kelley, Brett
1
Kim, Yeong Gug
1
Kong, Sue
1
Korgaonkar, Pradeep
1
MacMillan, Amy
1
Mehdikhani, Rasoul
1
Mero, Joel
1
Minor-Cooley, Delonia
1
Mumuni, Alhassan G.
1
Nery, Maria Martins Rebouças
1
O'Reilly, Kelley
1
Pacheco, Barney G.
1
Parks-Yancy, Rochelle
1
Petrescu, Maria
1
Qin, Li
1
Rahman, Zillur
1
Reyneke, Mignon
1
Robertson, Jeandri
1
Saransomrurtai, Chayanin
1
Sayegh, May Merhej
1
more ...
less ...
Published in...
All
Journal of internet commerce
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->