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~isPartOf:"Journal of internet commerce"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Internet"
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Search: subject_exact:"Mundpropaganda"
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Brand image
Internet marketing
Internet
Viral marketing
29
Virales Marketing
29
Consumer behaviour
23
Konsumentenverhalten
23
Online-Marketing
19
Social Web
12
Social web
12
Online retailing
10
Online-Handel
10
Confidence
6
E-commerce
6
Electronic Commerce
6
Vertrauen
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social media
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Beziehungsmarketing
4
Personalisierung
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Relationship marketing
4
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trust
4
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Brand management
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Markenführung
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word-of-mouth
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2
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2
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MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Aiken, K. Damon
1
Amaya Rivas, Adriana A.
1
Balaji, M. S.
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Basu, Rituparna
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Bat, Tuya
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Carneiro, Teresa Cristina Janes
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Changchit, Chuleeporn
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Chen, Chun-Der
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Cowley, Scott
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Dhun
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Hung, Shin-Yuan
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Islam, Jamid Ul
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Jaipaul-O'Garro, Rhonda
1
Kang, Tsan-Ching
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Kantamaa, Eveliina
1
Kelley, Brett
1
Khong Kok Wei
1
Kisling, Eric
1
Klaus, Tim
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Korgaonkar, Pradeep
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Ku, Edward C. S.
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Lee, Yukyung
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1
Mero, Joel
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Pacheco, Barney G.
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Journal of internet commerce
Journal of business research : JBR
92
Journal of retailing and consumer services
53
International journal of hospitality management
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing communications
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Tourism management : research, policies, practice
30
Information systems research : ISR
28
Journal of hospitality marketing & management
25
Journal of management information systems : JMIS
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Electronic commerce research
24
The journal of product & brand management
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Journal of marketing
20
Psychology & marketing
20
International journal of advertising : the review of marketing communications
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
16
European journal of marketing : EJM
15
Journal of advertising research
15
Journal of promotion management : innovations in planning and applied research
15
International journal of consumer studies
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
13
Cogent business & management
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
The journal of brand management : an international journal
12
Asia Pacific journal of marketing and logistics
11
International journal of electronic commerce : IJEC
11
International journal of technology marketing : IJTMkt
11
SpringerLink / Bücher
11
Business horizons
10
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ECONIS (ZBW)
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1
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
2
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
3
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
4
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
5
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
6
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
7
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
8
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
9
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
10
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
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