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~isPartOf:"Journal of internet commerce"
~subject:"Social network"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Social network
Virales Marketing
Social Web
76
Social web
76
Consumer behaviour
45
Konsumentenverhalten
45
Internet marketing
40
Online-Marketing
40
social media
18
Beziehungsmarketing
17
Brand management
17
Markenführung
17
Relationship marketing
17
Online retailing
14
Online-Handel
14
E-commerce
12
Electronic Commerce
12
Viral marketing
12
Confidence
10
Vertrauen
10
Brand image
9
Internet
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Soziales Netzwerk
8
Website
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trust
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Marketing management
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Marketingmanagement
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social commerce
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Customer satisfaction
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Markenartikel
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e-commerce
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marketing
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19
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Acer, Adam S.
1
Adhikari, Kishalay
1
Ahuja, Vandana
1
Alavi, Shirin
1
Carneiro, Teresa Cristina Janes
1
Chung, Jin-young
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Cowley, Scott
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Dangi, Hamendra Kumar
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Dhun
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Duan, Jingyi
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Mohammad Nabil Almunawar
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Muhammad Anshari
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Mumuni, Alhassan G.
1
Nery, Maria Martins Rebouças
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O'Reilly, Kelley
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Pacheco, Barney G.
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Journal of internet commerce
Journal of business research : JBR
138
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Technological forecasting & social change : an international journal
60
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
51
Journal of management information systems : JMIS
49
Information systems research : ISR
48
International journal of hospitality management
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of marketing communications
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Electronic commerce research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Tourism management : research, policies, practice
36
International journal of business information systems : IJBIS
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of electronic commerce research : JECR
27
International journal of advertising : the review of marketing communications
26
Journal of marketing
26
Management information systems : mis quarterly
25
Journal of marketing management : MM
24
Psychology & marketing
24
Business horizons
21
International journal of contemporary hospitality management
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
Journal of organizational computing and electronic commerce
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing research : JMR
20
Journal of travel and tourism marketing
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Electronic commerce research and applications
19
International journal of electronic marketing and retailing : IJEMR
19
The journal of product & brand management
18
Cogent business & management
17
Electronic markets : the international journal on networked business
16
International journal of consumer studies
16
International journal of electronic commerce : IJEC
16
Journal of promotion management : innovations in planning and applied research
15
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ECONIS (ZBW)
19
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19
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1
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
5
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
6
Examining the role of social networking fatigue toward discontinuance intention : the multigroup effects of gender and age
Adhikari, Kishalay
;
Panda, Rajeev Kumar
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 125-152
Persistent link: https://www.econbiz.de/10012258240
Saved in:
7
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
8
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
The future scope of Netnography and Social Network Analysis in the field of marketing
Sharma, Radhika
;
Ahuja, Vandana
;
Alavi, Shirin
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10011987405
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