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~isPartOf:"Journal of knowledge management"
~isPartOf:"Management information systems : mis quarterly"
~person:"Pavlou, Paul A."
~source:"econis"
~subject:"Informationstechnik"
~subject:"Viral marketing"
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Informationstechnik
Viral marketing
China
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Communication
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Confidence
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Guanxi
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computer-mediated communication (CMC) technologies
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computer-mediated communication interactivity model (CMCIM)
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instant messenger (IM)
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interactivity
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media synchronicity theory (MST)
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Pavlou, Paul A.
Oestreicher-Singer, Gal
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Journal of knowledge management
Management information systems : mis quarterly
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Swift guanxi in online marketplaces : the role of computer-mediated communication technologies
Ou, Carol Xiaojuan
;
Pavlou, Paul A.
;
Davison, Robert M.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 209-230
Persistent link: https://www.econbiz.de/10010258242
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