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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
~subject:"Internationales Marketing"
~subject:"Marketingtheorie"
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Internationales Marketing
Marketingtheorie
Marketing management
198
Marketingmanagement
198
Firm performance
30
Unternehmenserfolg
30
Beziehungsmarketing
28
Relationship marketing
28
market orientation
26
Brand management
22
Markenführung
22
Strategic management
22
Strategisches Management
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KMU
21
SME
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Consumer behaviour
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Konsumentenverhalten
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Marketing
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Competitive advantage
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Wettbewerbsvorteil
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Innovation
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Emerging economies
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Schwellenländer
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Internet marketing
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Online-Marketing
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Innovation management
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Innovationsmanagement
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Marketing theory
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marketing strategy
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Lieferantenmanagement
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Wooliscroft, Ben
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Akaka, Melissa Archpru
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Asamoah, Emmanuel
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Biehl-Missal, Brigitte
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Blackson, Charles
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Buccieri, Dominic
1
Conejo, Francisco
1
Cowan, Kirsten
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Gyepi-Garbrah, Theophilus Francis
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Maruyama, Masahiro
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Modi, Pratik
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of strategic marketing
Journal of business research : JBR
30
International marketing review
26
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of international marketing
19
SpringerLink / Bücher
19
Lehrbuch
15
International business review : the official journal of the European International Business Academy
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Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
12
European journal of marketing : EJM
11
Legends in marketing
11
Europäische Hochschulschriften / 5
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
9
Gabler Edition Wissenschaft
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Marketing theory
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Marketing theory and applications
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Springer eBook Collection
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Journal of historical research in marketing
6
Journal of marketing
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Marketing intelligence & planning
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Proceedings series / American Marketing Association
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
The impact of theory on representations of the consumer and the marketing organisation
6
International marketing ; Vol. 1
5
Journal of marketing communications
5
McGraw-Hill/Irwin series in marketing
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The journal of brand management : an international journal
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The journal of business & industrial marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in international marketing
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Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
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European journal of international management : EJIM
4
Journal of business-to-business marketing
4
Journal of international trade & commerce
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
3
The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.
;
Harrison, Tina
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
Saved in:
4
The internal competitor : buyer motives and marketing strategies
Mols, Niels Peter
- In:
Journal of strategic marketing
27
(
2019
)
5
,
pp. 405-416
Persistent link: https://www.econbiz.de/10012202760
Saved in:
5
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
6
Toward a greater understanding of the market orientation and internal market orientation relationship
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 532-549
Persistent link: https://www.econbiz.de/10011976049
Saved in:
7
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Saved in:
8
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
9
Market orientation, product innovation and export performance : evidence from Chinese manufacturers
Zhang, Jing
;
Zhu, Miao
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 377-397
Persistent link: https://www.econbiz.de/10011637345
Saved in:
10
Towards a holistic internal market orientation measurement scale
Gyepi-Garbrah, Theophilus Francis
;
Asamoah, Emmanuel
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011300752
Saved in:
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