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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~isPartOf:"Legends in marketing"
~person:"Andreasen, Alan R."
~person:"Kotler, Philip"
~subject:"Gerald Zaltman"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
Legends in marketing
AMS review : official publication of the Academy of Marketing Science
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Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
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2018
Persistent link: https://www.econbiz.de/10011899968
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