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~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~person:"Gonzalez-Perez, Maria Alejandra"
~person:"Mitchell, Robert W."
~subject:"Marketingmanagement"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
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