//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Bottom-of-the-Pyramid"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
1
Business ethics
1
Consumer behaviour
1
Developing countries
1
Entwicklungsländer
1
India
1
Indien
1
International market entry
1
Internationaler Markteintritt
1
Konsumentenverhalten
1
Marketing
1
Multinationales Unternehmen
1
Relationship marketing
1
Social values
1
Soziale Werte
1
Subsistence economy
1
Subsistenzwirtschaft
1
Target group
1
Transnational corporation
1
USA
1
United States
1
Unternehmensethik
1
Zielgruppe
1
bottom of the pyramid
1
bottom-of-the-pyramid
1
deviant marketplace behavior
1
ethical challenges
1
macromarketing
1
marketing systems
1
mass market
1
multinationals
1
profits
1
social norms
1
subsistence consumer-merchants
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Agnihotri, Arpita
1
Baker, Courtney Nations
1
Camacho, Sonia
1
Leary, R. Bret
1
Upadhyaya, Shikha
1
Vann, Richard J.
1
Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
Journal of business research : JBR
6
Conversations and Empirical Evidence in Microfinance
5
Marketing theory
5
Technological forecasting & social change : an international journal
5
Faculty & research / Insead : working paper series
4
IDB Publications (Working Papers)
4
Journal of global marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
MERIT Working Papers
4
Business & society
3
IEEE transactions on engineering management : EM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business and emerging markets : IJBEM
3
International journal of emerging markets
3
Journal of Business Ethics
3
Journal of business ethics : JOBE
3
Journal of business logistics
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Qualitative Market Research: An International Journal
3
UNU-MERIT Working Paper Series
3
African journal of science, technology, innovation & development : AJSTID
2
Asian journal of management cases : AJMC
2
Business horizons
2
Entrepreneurship theory and practice : ET&P
2
Innovation and sustainability in base of the pyramid markets
2
International Journal of Emerging Markets
2
International Journal of Services, Economics and Management
2
International Marketing Review
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of retailing and consumer services
2
Qualitative market research : an international journal
2
Small enterprise research
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
2
The journal of consumer marketing
2
Universal issues and the Chinese perspective
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha
;
Vann, Richard J.
;
Camacho, Sonia
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
Saved in:
2
Revisiting the debate over the
bottom
of
the
pyramid
market
Agnihotri, Arpita
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 417-423
Persistent link: https://www.econbiz.de/10009692952
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->