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Simple word of mouth or complex resource orchestration for overcoming liabilities of outsidership
Stoyanov, Stoyan
;
Woodward, Richard
;
Stoyanova, Veselina
- In:
Journal of management : JOM
44
(
2018
)
8
,
pp. 3151-3175
Persistent link: https://www.econbiz.de/10011938173
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