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~isPartOf:"Journal of management control"
~isPartOf:"The journal of product & brand management"
~subject:"Accounting"
~subject:"Consumer behaviour"
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Journal of management control
The journal of product & brand management
International journal of consumer studies
30
Journal of business research : JBR
20
Journal of accounting education
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The marketing review
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Psychology & marketing
5
The journal of brand management : an international journal
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Cogent business & management
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Critical perspectives on accounting : an international journal for social and organizational accountability
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Journal of consumer marketing
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Management review quarterly
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Accounting perspectives : a journal of The Canadian Academic Accounting Association
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International journal of accounting information systems
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International journal of technology marketing : IJTMkt
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Journal of retailing and consumer services
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Management research review
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Technological forecasting & social change : an international journal
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The international review of retail, distribution and consumer research
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Artificial intelligence approaches to sustainable accounting
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Behavioral research in accounting
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Benchmarking : an international journal
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European journal of marketing
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European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the review of marketing communications
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International journal of retail and distribution management
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Journal of macromarketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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1
A
literature
review
on the impact of digitalisation on management control
Fähndrich, Jochen
- In:
Journal of management control
34
(
2023
)
1
,
pp. 9-65
Persistent link: https://www.econbiz.de/10014259086
Saved in:
2
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
3
Congruency or incongruency : a theoretical framework and opportunities for future research avenues
Eklund, Andreas Aldogan
;
Helmefalk, Miralem
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 606-621
Persistent link: https://www.econbiz.de/10013393665
Saved in:
4
Psychology in management accounting and control research : an overview of the recent literature
Wibbeke, Lisa-Marie
;
Lachmann, Maik
- In:
Journal of management control
31
(
2020
)
3
,
pp. 275-328
Persistent link: https://www.econbiz.de/10012299402
Saved in:
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