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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Interaktive Medien"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
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Interaktive Medien
Konsumentenverhalten
Marketing management
Interactive media
3
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Online-Marketing
2
Aesthetics
1
Arbeitsgruppe
1
Benutzerfreundlichkeit
1
Benutzerschnittstelle
1
Beziehungsmarketing
1
Communication
1
Corporate reputation
1
Experiment
1
Firmenimage
1
Internet
1
Kommunikation
1
Online retailing
1
Online-Handel
1
Product design
1
Produktgestaltung
1
Relationship marketing
1
Satisfaction
1
Social Web
1
Social web
1
Team
1
Usability
1
User interface
1
Website
1
Zufriedenheit
1
corporate image
1
design complexity
1
design unity
1
engagement
1
enticement
1
full interaction
1
online product presentation
1
online selling
1
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English
3
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Jiang, Zhenhui
2
Benbasat, Izak
1
Guthrie, Randy W.
1
Jenkins, Jeffrey L.
1
Lowry, Paul Benjamin
1
Romano, Nicholas C.
1
Tan, Bernard C. Y.
1
Wang, Weiquan
1
Yi, Cheng
1
Yu, Jie
1
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Journal of management information systems : JMIS
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
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ECONIS (ZBW)
3
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1
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
2
Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Yi, Cheng
;
Jiang, Zhenhui
;
Benbasat, Izak
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10011385741
Saved in:
3
The CMC interactivity model : how interactivity enhances communication quality and process satisfaction in lean-media groups
Lowry, Paul Benjamin
;
Romano, Nicholas C.
;
Jenkins, …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
1
,
pp. 155-195
Persistent link: https://www.econbiz.de/10003990184
Saved in:
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