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~isPartOf:"Journal of management information systems : JMIS"
~subject:"Virales Marketing"
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Journal of management information systems : JMIS
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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ECONIS (ZBW)
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1
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
2
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
3
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
4
Effects of social interaction dynamics on platforms
Thies, Ferdinand
;
Wessel, Michael
;
Benlian, Alexander
- In:
Journal of management information systems : JMIS
33
(
2016
)
3
,
pp. 843-873
Persistent link: https://www.econbiz.de/10011635398
Saved in:
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