Lan, Yanfei; Lu, Pingping; Pan, Chen; Kar, Sarmajit; … - In: Journal of management science and engineering 7 (2022) 2, pp. 243-265
channels in addition to independent retailers. Although manufacturers’ encroachment upon the retailing market of traditional … goods has been extensively studied, there is a lack of research on manufacturers’ encroachment in a pharmaceutical supply … chain. This paper analyzes a pharmaceutical manufacturer encroachment strategy by taking into account the distinctive …