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Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Hadjimarcou, John
- In:
Journal of management studies : JMS
42
(
2005
)
1
,
pp. 225
Persistent link: https://www.econbiz.de/10005879159
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