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~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Making a difference through marketing : a quest for diverse perspectives"
~isPartOf:"Reihe: Marketing : MAR"
~subject:"Social values"
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Journal of managerial issues : JMI
Making a difference through marketing : a quest for diverse perspectives
Reihe: Marketing : MAR
Journal of marketing theory and practice
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ECONIS (ZBW)
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Aktivierung von Normen durch Werbeappelle : Möglichkeiten der Aufwertung von Fast-Moving-Consumergoods durch die Kommunikation sozialer Zusatznutzen
Satzinger, Michaela
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2001
Persistent link: https://www.econbiz.de/10001616300
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