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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahern, Lee"
~subject:"Consumer behaviour"
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Consumer behaviour
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Ahern, Lee
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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